Native marketing is the process of integrating your ads into an existing content provider (such as Facebook), so that the viewers will believe they are reading content from the site they are visiting. Is this ethical? I can’t tell you how many times I have been deceived by this type of marketing. I’m reading and […]
Creating the perfect hook for a variety of social media platforms can be difficult. It helps to pay attention to what others are doing with this strategy. I followed someone new on Twitter, and her response was so great that I had to share it with you. She had the perfect hook in welcoming me […]
How we present ourselves to this ever changing world of growing diversity, is paramount to successful marketing.
Tips on acquiring new blog traffic from those who are getting it done.
Bloggers and content providers are always focused on getting listed in the search engines, particularly Google, since that is the most popular one. Unfortunately, algorithms and rules tend to change. Following is a new warning and some guidelines to follow while seeking SEO (search engine optimization). One of the methods “some” people are […]
Various companies tabulate details about social media users and then provide those statistics to those of us who study social media culture, as well as to those of us who are interested in statistics and demographics for business reasons. Social media marketing is like gambling unless you pay attention to the trends. Originally, the social […]
I want to hide my Facebook groups from my family, friends, and clients. How can I do that?
Instagram, owned by Facebook, has just met another milestone of 700 million users, which is 100 million more than they had in December, 2016. They also boast more than 1 million advertisers per month. Should you consider Instagram as a viable means of marketing? Yes. Especially if your target market is around the same age […]
Facebook added a new feature last week, and it’s a great little way to share a bit of your day with anyone you choose. These slices of life will not be added to your timeline, and will disappear in 24 hours, so make sure you’re paying attention to items your friends and family might want […]
If you want to know how creative one-liners are made on social media, just pay attention to Twitter after a debacle such as the one the world witnessed when United Airlines personnel forced a doctor off the plane. People have come up with some great United Airline tweets! This is my favorite: While the situation […]