Creating the Perfect Hook

Creating the Perfect Hook

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Creating the perfect hook for a variety of social media platforms can be difficult. It helps to pay attention to what others are doing with this strategy. I followed someone new on Twitter, and her response was so great that I had to share it with you. She had the perfect hook in welcoming me […]

Google Rules

Google Rules

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Bloggers and content providers are always focused on getting listed in the search engines, particularly Google, since that is the most popular one. Unfortunately, algorithms and rules tend to change. Following is a new warning and some guidelines to follow while seeking SEO (search engine optimization).     One of the methods “some” people are […]

Who Uses Social Media

Who Uses Social Media

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Various companies tabulate details about social media users and then provide those statistics to those of us who study social media culture, as well as to those of us who are interested in statistics and demographics for business reasons. Social media marketing is like gambling unless you pay attention to the trends. Originally, the social […]

Consider Instagram

Consider Instagram

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Instagram, owned by Facebook, has just met another milestone of 700 million users, which is 100 million more than they had in December, 2016.  They also boast more than 1 million advertisers per month. Should you consider Instagram as a viable means of marketing? Yes. Especially if your target market is around the same age […]

Great United Airline Tweets

Great United Airline Tweets

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If you want to know how creative one-liners are made on social media, just pay attention to Twitter after a debacle such as the one the world witnessed when United Airlines personnel forced a doctor off the plane. People have come up with some great United Airline tweets! This is my favorite: While the situation […]